We’ve updated our post regarding Semalt to pass along some disturbing new findings. http://t.co/QabjW7GxqJ
Tweet from tenrec
We’ve updated our post regarding Semalt to pass along some disturbing new findings. http://t.co/QabjW7GxqJ
Drinker Biddle & Reath
The law firm of Drinker Biddle & Reath engaged Tenrec after considering several different website management solutions and not finding one that fit the firm’s needs. In reviewing Darwin SM, the firm found a system that had the flexibility to meet the specific functional requirements that the new website demanded and one that provided the features and benefits the firm hadn’t anticipated wanting.
The design for the Drinker Biddle website was created internally by the firm’s graphic designer. Tenrec worked closely with this designer and the firm’s marketing staff to flesh out the site hierarchy and to establish and document the bevavior of the site’s many page types.
The resulting website boasts an elegant design that sets it apart from most all other law firm sites today. The home page offers visitors an engaging and interactive matrix of the news, issues and content that may be of interest to them. Drinker and Biddle has also created side bar navigation for visitors looking to find information by what the firm is trending at the time.
Tenrec works with Drinker Biddle to maintain the site and to extend its functionality.
Employment Law Alliance
Tenrec worked with the Employment Law Alliance to transform the association’s use of online technology. The firm approached Tenrec when the outdated content management system they were using became too cumbersome and costly to keep using. We engaged with the ELA and Blattel Communications to plan out how the new website should work and how it would replicate the extensive custom functionality for maintaining their member directory, global handbook and secure registration processes.
The new website that Tenrec implemented for the ELA was designed by Twist Design in San Francisco and is built on the Darwin SM system. Using Darwin SM for the website provided the ELA with flexible, customized features to meet all the group’s requirements.
ELA’s members can now log in securely to the association website. They can manage their profiles, edit the content on their firm pages and manage their sections of the global employer handbook.
The ELA has all the tools it needs to publish content, manage users, post webinars and push content to their members through various channels.
Tenrec provides ongoing maintenance, hosting and consulting services for the ELA and helps them to continue to succeed and evolve in their use of web-based technology.
Finally a website management system that pulls it all together; easy inline editing tools, powerful controls for relating pages, editable navigation and a central file manager for storing and managing images, PDFs, videos and more. Take a look at the Darwin SM application and become a believer in the evolution of web technology.Read More »
Darwin Site Manager
Darwin Site Manager is built on the premise that your firm will succeed, grow and evolve and that your website needs to grow and evolve with it. Our goal is to create websites and website management systems that fit our clients’ needs now and for years to come. The flexibility and advanced capabilities of Darwin Site Manager do just that. Used by firms with over 1,000 professionals and by firms with as few as 50, Darwin SM is designed to provide the right level of functionality for established firms of every size.
Stop Rebuilding Your Website Every Four Years
Most companies have experienced a disconnect between their website and their positioning or strategy. Nothing is more disheartening to a digital marketing professional than having great ideas for how to move the company website forward only to learn that the website management system isn’t equipped to evolve in that way. Too often the only option is to scrap the site and rebuild it. Darwin Site Manager is built to grow as your needs grow. The system includes advanced features and functionality that are simply turned off until you need them. When you’re ready to take your site to the next level, the features you need are ready for you. No building a new site or rebuilding the existing one, just some easy updates to the site you have.
One System with Advanced Functionality
Darwin SM is a complete system and includes modules for managing your firm’s experience data, creating proposal documents and Darwin Ditto, a tool that allows you to find and inject website content into an open Word document. While we can provide these tools separately, they are baked into every Darwin SM install and ready to be turned on when you need them. Additionally, Darwin SM includes an extensive API (application programming interface) for connecting your website to other systems. The Darwin API has been used to pull data in from internal HR systems and to push content out to reports, microsites and other data systems internal to a firm. These are just a few of the advanced capabilities that we’ve created in Darwin SM. Your firm probably doesn’t need them all today but might a year or two from now.
What Makes Darwin SM Different
With Darwin SM, we’ve built our system so that the advanced tools and functions are available to you now and into the future. We’re not building one-off features for each client. We’re building a living, evolving site management system that is getting better over time. Each client using Darwin SM benefits as the system advances and improves.
Ownership and Freedom
When you build your site on Darwin SM you have complete freedom as to where you host the site and who maintains it. We don’t lock any client in to using our hosting or maintenance services. We also don’t require you to sign ongoing software support contracts. It’s your website. You can choose how to manage it when you work with us.
Archer Norris has trusted Tenrec to develop and maintain its websites since 2000. The current website is the fourth iteration of www.archernorris.com that Tenrec has been fortunate to build and maintain.
Archer Norris has also been using our website managmeent system, Darwin SM, as long or longer than any client we have and the firm has experienced many versions of the tool during that time.
Designed by Greenfield Belser, the current website features a distinct and vibrant interface that highlights the firm’s top notch attorneys and their focus on California business and real estate law.
On the backend, the website management system provides Archer Norris with granular-level control over content and page relationships. The system also includes a complete experience database allowing the firm’s marketing staff to create new experience items, connect them with attorneys and practices and even rank them to show in a custom order on each page.
Will websites even be a ‘thing’ in 5 years? For some reason, I can’t stop thinking about this question. I know it’s my job to think about this kind of thing but it’s actually not work and clients that are driving this minor obsession. Instead it’s a lingering feeling that we’re on the cusp of another…Continued »
Where are websites going?
Will websites even be a ‘thing’ in 5 years?
For some reason, I can’t stop thinking about this question. I know it’s my job to think about this kind of thing but it’s actually not work and clients that are driving this minor obsession. Instead it’s a lingering feeling that we’re on the cusp of another one of those tectonic technology shifts and that this time the apple cart getting turned over will be the Web. I also read this article a couple months ago and that got me thinking.
If I had to answer the question right now, I’d say websites in their current form will still be around in five years but they will be dying a slow death. I don’t think businesses will be creating websites in five years, at least not the way we do today. In fact, I predict that in the next two years we’ll see a big shift in the nature of website.
Instead of websites, I believe that business will move to creating apps for their online marketing needs. In my hopeful imagination these will be “thin” and “universal” apps that can be installed on any device (iPhone, Android device, laptop, etc.) and that pull content in from a cloud-based data repository, like those that feed our websites today.
Besides (or in addition to) the Danny Crichton article I referenced above, I can articulate a few reasons that this shift is coming…
Reason #1, Security
It’s just too easy to take a website down. Every business is one offending gaff or PR disaster away from having its website(s) attacked by Anonymous (whom I generally don’t consider a bad group) or some other nefarious hacking organization. With the discovery of Heartbleed millions of businesses woke up earlier this year to how tenuous and insecure the Web is.
There are measures that can be taken to protect your website from being hacked (putting it on a content delivery network, intrusion detection software, having your own distributed servers) but, face it, it’s an arms race. If hackers target your businesses website, it’s going to take added measures, added time and added cost to keep them at bay. Hackers and security issues aren’t problems that are going away any time soon but they’re also much bigger problems today with all of us hanging our websites on the same, mostly unregulated, public network.
Ugh, this recent coming to light of this MASSIVE data breach puts a big ugly exclamation point on Reason #1. We can only live, work and shop online with our heads thrust this deeply in the sand for so long.
Reason #2, Politics & Security
In this recent article in the Atlantic Gordon Goldstein describes the state of the Internet and the likelihood that in the near future we’ll see the rise of separate Internets within specific countries or regions of the globe. It makes a lot of sense. On the heels of the Snowden / NSA spying scandal and without any objective, neutral organization to manage it, the Internet’s control is unlikely to remain in the tacit hands of the U.S. It’s a short leap then to imagining countries creating their own sovereign versions of the Internet.
How that affects websites is hard to define. For certain there would be competing domain name systems and plenty of additional work and cost to create a website that runs on all (or more than one) regional Internet. Running your site on more than one Internet would likely be another technological hurdle (read: cost more) for website owners to take on. Running your site on every Internet could cost a lot. One could see global brands like Nike and Altria taking this on but not most of the law firms and businesses that we work with.
Reason #3, The Cost Trend
Websites, especially complex data-driven sites, cost a lot to design, build maintain. Outsourcing to offshore developers, using open source software, using templated site designs are all good tactics for saving time and money on website projects. But on the other side of the coin, the ever-more-complicated technological aspects of websites pushes costs up. A sophisticated, CMS-driven website with 20-30 custom-designed templates that is compatible with the leading 5-10 browsers for desktop and mobile devices and integrates with one to three other data sources and applications is almost always going to take between 500 and 2000 man hours to deliver. Depending on the skill levels and locations of your business analyst, marketing consultant, copywriter, designer, developer, QA team and project manager your average per hour cost is anywhere from $50 to $300 per hour. Doing the math is easy but budgeting for that kind of expense is not, at least not for many mid-sized organizations.
Designing, building and maintaining native (non-web) apps would not be nearly as expensive. If businesses could feasibly ditch their websites and, instead, post a link on their home pages that says: “To learn more about our company, download and install our app!” I’m sure they would in an instant. They would do it even faster if we could create one app for all devices and operating systems.
Reason #4, Generations
Every generation invents its own lingo, style, music and, increasingly, technology. The generation coming of age today is going to create something better than the Web. Probably they already have and I just don’t know about it yet because I’m past my prime. To them, having a website for your business will be similar to how we look at having a fax machine today. “Really? You still have a website? Yeah, I guess I can see how that could come in handy once in a while, for your older customers. When was the last time someone actually used it?”
Reason #5, Net Non-Neurality
Stick a fork in it, it’s done. The Internet is going to become a tiered system where larger entities buy preferred, faster transfer rates. When this happens the whole idea of having a visually rich, data-intensive website is going to fall way down the marketing priority list.
Reason #6, Social
Marketing has been turned on its head by social media. Sure you can still spend time trying to tell people what they should think of your products or services (on your website) but aren’t you better off engaging with your customers and prospects through social media channels. If you had to pick one, which would you pick? My prediction is that in the coming years, companies and organizations will spend less and less time on this old school marketing and more time influencing and engaging with the dialogues about their product or industry in social media.
Reason #7, Mobile Devices
Mobile traffic is well on its way to dwarfing traditional web traffic. Yet mobile browsing is still nothing close to an optimal experience. Responsive design is cute is light years away from meeting our mobile needs (see why in How to Solve the Hamburger Problem by Paddi MacDonnell).
As more of our work and personal data browsing are done on mobile devices, we’ll rely less on that ole ubiquitous web browser and more on apps to do our tasks. I don’t imagine anyone wanting to buy a plane ticket two years from now will be typing in a username and password to log into an airline’s website. More likely that person will have the Delta, Southwest or Kayak app on their device. (If she doesn’t have it, she’ll download and install it in a matter of seconds.) That person will search, find and purchase the ticket through an app without ever touching a website or web browser. In fact, that future person will probably have all her payment information programmed into the phone, eliminating the need to enter credit card numbers and expiration dates. In other words, the app world will be a whole lot more secure (hopefully).
Soon we’ll be saying, “Is there an app for that?” without a hint of snarkiness and we’ll laugh if you tell us to open that decrepit old web browser application on our mobile phones.
Got any more reasons? Email me at email@example.com, I’d love to hear them.
@NancyMyrland @JHMadarang @johnmbyrne @molly_porter @percasey 19th will work for me.
Darwin Experience Manager
Darwin Site Manager includes a powerful tool for managing a firm’s experience data. This system allows a firm or organization to create, edit, manage and publish information about the cases or projects that firm has completed. This component can be implemented separate from the website management system.
Your organization’s experience is the proof that supports its business development and marketing efforts. It is a key ingredient in demonstrating your firm’s capabilities and value to prospective clients and recruits. Darwin Experience Manager gives organizations the ability to effortlessly create, manage and export experience information tailored to each users’ specific needs. Darwin EM stores the data in a central, secure web application that lets any authorized user generate experience reports from anywhere in the world.
We recognize that experience data is different for every client and we built Darwin EM to be highly flexible to meet each clients’ requirements. The fields and groups used for experience are custom to each client and the system can accommodate different field sets for the different types of experience a firm might have. The system also allows for experience items to contain links, images and multimedia files.
Darwin EM provides a powerful search tool to allow users to find and extract the experience items that match their needs precisely. After finding the right set of experience, a user can select which fields to export to a report. That report can then be generated as MS Word document, PDF or MS Excel spreadsheet.
Girard Gibbs Securities Litigation Microsite
Girard Gibbs hired Tenrec to create a microsite for the firm’s securities litigation practice. The new website at www.girard-sec.com promotes the work of Girard Gibbs’ team of top-tier securities attorneys and highlights the firm’s proprietary portfolio monitoring system, PortfolioGuard.