What is GDPR and How Does it Affect my Company?

GDPR is looming. Everyone panic! As you might have heard in the news recently, the GDPR (General Data Protection Regulation) is a big deal for companies marketing to consumers in the UK and Europe. It’s also old news. In place since 2016, this sweeping legislation is only now starting to get some traction in the […]

The Impact of Google’s Mobile-Friendly Update

When Google announced that mobile-friendly sites would receive preferential ranking in mobile search results, many website owners scrambled to adjust. The search giant typically tends to keep their search engine ranking factors somewhat close to the vest, providing vague hints at what factors may be considered in their rankings. But this announcement couldn’t have been […]

Radical vs. Incremental Website Change

How Do You Decide When to Redesign Your Website? “Since user experience is a quality discipline, there is much to be said for incremental design changes, since we know from extensive QA research that continuous improvement is known to lead to high-quality products. On the other hand, there’s also much to be said for improving everything at once and […]

Ye Olde Page Folde Debate

The question boils down to this: Should you be concerned with what shows above the fold vs. below the fold on your website? The debate centers on whether or not the ‘fold’ (i.e. the bottom of the screen, ‘above the fold’ = what you can see of a website before you scroll down) matters anymore […]

Understanding Canada’s Anti-Spam Law (CASL) and How It Affects You

There is a new anti-spam law in Canada that went into effect on July 1, 2014, which has established specific requirements for electronic communication (either by SMS or email). Violation of this law can result in fines of up to $1 million for individuals and up to $10 million for businesses so it is important, if your […]

What the heck is a Semalt?

Updated – The blog Nabble from the Netherlands has done some further research on Semalt. Their findings suggest that the questionable traffic we detailed was just the tip of the iceberg. Read the Nabble post that details the nefarious tactics being employed. Take a look in your website traffic logs (e.g. Google Analytics) and go to traffic report or the list […]