Website Management Essentials

The six elements your business needs to create a successful website management program

website management consultants talking

About Tenrec

Tenrec is a web development and website management company that was started in San Francisco in 1997, spent 15 years headquartered in downtown Portland, OR, and then three years (since March 2020) as a fully remote enterprise. We are currently a team of 10-15 web professionals living in seven different states and three countries.

Over the past two and a half decades we have worked on all kinds of projects for all types of companies, from sole proprietor websites to an intranet project for a Fortune 50 financial services company.

In 2007 we decided to shift our focus from designing and building websites to managing and maintaining websites and online applications. While we still design and build, our primary focus is on making existing websites perform better. Hence our tagline: “Your Website, Only Better.”

You can learn more about how we work with our clients here: Website Management and Tenrec.

Table of Contents

Executive Summary

website managers with a chart


This article provides a high level overview of the different types of services included in a robust website management program. Our goal is to sketch out a roadmap, of sorts, that will help you take stock of what you and your team are doing right when it comes to managing your company’s website and what you may be missing.

The intended audience for this article is leaders at businesses with $10M-100M in annual revenue. But we hope this information will be useful to a wide range of business owners, marketers and website management team members.

Website management can be broken down along many different axes. For this article, we’ve broken it down into the following focus areas.

  • Planning and Leadership
  • People
  • Technology
  • Tools
  • Processes
  • Budget

Each of these areas is an important piece of a website management program but some are more important than others. We’ve sorted the list so that it reads from what we feel are the most important areas to least important. In other words, we believe that Planning and Leadership is the most important focus area when building a successful website management program, then people, technology, tools, processes and budget.

Let’s dive in.

Planning and Leadership

Who Leads a Website Management Program?

Graphic diversre people


Building a Website Management Team


Managing Website Technology

website management graphs


The Website Management Toolbox


The Importance of Process and Procedures when Managing a Website

Whether you’re managing one website or a dozen, there are going to be a number of tasks that you undertake on some kind of schedule. Adding new content, running performance tests, analyzing site traffic, updating software. Some of these tasks you or your team will do often enough that they become rote. Other tasks you’ll perform once a year or once every five years. All of them should be documented and shared with the team. This is where defining and managing processes comes in.

Without defined processes for the myriad of tasks that make up website management, it quickly becomes a slog. No matter what size your organization is or what your role is in managing its website, building and maintaining a library of processes is going to increase efficiency and improve results.

The good news is that you can find some version of just about every website management process on the Web. Google the process you’re trying to define, crib a few versions of it from the search results, then build your version. Because every website is unique, you will have to customize just about every process to meet your specific needs.

Processes and tools can be considered opposite sides of the same coin. In some cases you’ll have a task to perform and you’ll create a step-by-step process for that task using one or more tools that fulfill your needs. In other cases, you’ll start by finding a tool that performs one or more tasks and you’ll build a process to fit that tool. Both approaches can work well and emphasize how tools and processes are hand and glove.


How to Budget for Website Management


We hope that this article has given you an understanding and appreciation for the discipline of website management. Even though the Web is over 25 years old, many businesses still have a disjointed relationship with their online presence. In our experience, that lack of alignment leads to wasted resources and suboptimal results both in terms of the website and elsewhere in an organization. Taking a more holistic approach to website management, one defined by a company’s leaders and maintained collaboratively across internal departments, with the right team, tools and processes, and with a right-sized budget, is how a company can achieve its desired results and realize long-term success.

In future posts, we’ll discuss some of the specific areas of website management such as maintaining security on a business website and selecting the right content management system for your business.